BRAND STRATEGY AND BRAND IDENTITY DESIGN

Distrito Artemisa is a real estate project inspired by the goddess of Greek mythology, Artemis. She was characterized for being a protector, just as Distrito Artemisa will be in charge of promoting culture and art. It is the first project in Tegucigalpa that seeks to create a synergy between cultural and artistic spaces with commercial, residential, and office spaces.

In order to develop the brand identity we went deep into the essence of the brand, its purpose and mission to attract people who want to invest in luxurious real estate that is reasonably prized.

THE STORY BEHIND THE BRAND

Distrito Artemisa’s icon is a unique and magical design representing the goddess Artemis. The quality of the line of the drawing transmits elegance and trustworthiness. The star enveloped by the moon communicates the goal of reaching our dreams. Dark gray and gold metallic colors communicate seriousness, luxury, elegance and magic. The stylized serif typography conveys a serious yet elegant tone.