BRAND STRATEGY AND BRAND IDENTITY DESIGN
After completing our Brand Strategy workshop we were able to get to the core purpose of the brand and gain further clarity about who are target audience are and how to best create the Brand Identity from there.
DermoGreen's reason of being is the love of life and nature. That is why our vision is to be the spa where our clients go to renew their beauty through the best beauty treatments and services in a green environment. At DermoGreen we want to help our clients to create more sustainable lives through the products they use on their hair and skin and through sustainable everyday practices.
THE STORY BEHIND THE BRAND
DermoGreen was born from a dream of creating a better life for people in a harmonious and inspiring space, the natural beauty refuge that our client longs for.
The reason behind the brand icon design was to reflect a celebration of life and nature (the leaf) and the importance of quality service (the form of a hand). DermoGreen is a beauty spa and future skincare line that day by day promise a more sustainable future.